The launch of the Universal Music Group Budweiser Dome in Nashville was a landmark event for the city’s music scene. As the first 360-degree music venue at the CMA Fest, it promised a groundbreaking concert experience. This impressive structure featured a 35-foot ceiling and a 360-degree projection dome, showcasing live concerts and immersive 360° performances.

MY ROLE

I was entrusted with creating all of the social media graphics and digital marketing campaigns for this inaugural event. Additionally, I designed and shared individual graphics for the artists to post on their social media feeds. My aim was to encourage viewers to snap selfies and tag themselves, while also generating buzz and excitement around the venue and CMA weekend. Each graphic was created to spark interest and anticipation, making fans feel like they were part of this exclusive, electrifying experience.