Smart Power Choice empowers consumers to make informed energy decisions by pairing real smart meter data with the power of AI. By entering a zip code, address, or Smart Meter ESID, users gain an accurate picture of their energy usage, their carbon footprint, and can easily compare offers from various energy providers.
MY ROLE
I spearheaded the creative direction, design, and execution of Smart Power Choice‘s visual identity, managing all aspects of branding, website design, iconography, and user experience (UX).