Smart Power Choice empowers consumers to make informed energy decisions by pairing real smart meter data with the power of AI. By entering a zip code, address, or Smart Meter ESID, users gain an accurate picture of their energy usage, their carbon footprint, and can easily compare offers from various energy providers.
MY ROLE
I was responsible for the creative direction and execution of Smart Power Choice‘s visual identity, encompassing branding, website design, iconography, UX, and the complete user experience.