Smart Power Choice empowers consumers to make informed energy decisions by pairing real smart meter data with the power of AI. By entering a zip code, address, or Smart Meter ESID, users gain an accurate picture of their energy usage, their carbon footprint, and can easily compare offers from various energy providers. 

MY ROLE

I spearheaded the creative direction, design, and execution of Smart Power Choice‘s visual identity, managing all aspects of branding, website design, iconography, and user experience (UX).

ILLUSTRATIONS & ICONOGRAPHY

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LET’S CREATE CRAZY EYED DEERS TOGETHER

LET’S CREATE
CRAZY EYED DEERS
TOGETHER