The Sugar Land Skeeters, now the Sugar Land Space Cowboys, are a professional baseball team in Sugar Land, Texas. After winning two league championships in eight seasons, the team rebranded as the Space Cowboys and became the Triple-A affiliate of the Houston Astros. This affiliation provides the Space Cowboys with access to the Astros’ resources, player development system, and a direct pipeline for players aspiring to the major leagues.

MY ROLE

In my role as Creative Director of Digital Content & Marketing for the Sugar Land Skeeters, I oversaw all aspects of their online branding and visual identity. This included designing the website, web banners, email marketing, event promotions, social media graphics, and the narratives for their campaigns, all of which highlighted the Skeeters’ commitment to “Great Baseball and Family Fun” and “Family Fun for Less.”

“The website is engaging and enjoyed by fans. The creative ads on Facebook and Google generate great attention, as well as significant click-through rates revenue.”

– Kevin Zlotnik Owner, Sugar Land Skeeters

WEBSITE

I led the UI and UX design for the Skeeters’ website, creating an engaging and user-friendly experience. The layout highlighted the tagline, “Great Baseball and Family Fun,” while showcasing upcoming games and schedules. Trackable ticketing links were strategically placed throughout the site to ensue a seamless transition from browsing to ticket purchase.