The Sugar Land Skeeters, now known as the Sugar Land Space Cowboys, are a professional baseball team based in Sugar Land, Texas. Over eight seasons, they clinched two league championships before rebranding as the Space Cowboys. As the Triple-A affiliate of the Houston Astros, the Space Cowboys now benefit from the Astros’ resources, player development system, and a direct pathway for players to advance to the major leagues.

MY ROLE

In my role as Creative Director of Digital Content & Marketing for the Sugar Land Skeeters, I oversaw all aspects of their online branding and visual identity. This included designing the website, web banners, email marketing, event promotions, social media graphics, and the narratives for their campaigns, all of which highlighted the Skeeters’ commitment to “Great Baseball and Family Fun” and “Family Fun for Less.”

WEBSITE

I led the UI and UX design for the Skeeters’ website, creating an engaging and user-friendly experience. The layout highlighted the tagline, “Great Baseball and Family Fun,” while showcasing upcoming games and schedules. Trackable ticketing links were strategically placed throughout the site to ensue a seamless transition from browsing to ticket purchase.