Margaritaville is a multi-billion-dollar global lifestyle brand. It encompasses stores, hotels, bars, restaurants, frozen foods, water parks, luxury resorts, tequila, footwear, casinos, retirement villages, and more—all inspired by Jimmy Buffett’s hit songs. Essentially, the song “Margaritaville” reflects a laid-back lifestyle in a tropical climate, where all troubles and responsibilities disappear.
MY ROLE
As a member of Margaritaville’s creative development team, I contributed to their rebranding initiative by launching a new website, designing and executing cross-platform digital and print campaigns, and producing lifestyle-branded graphics for worldwide distribution.
DESTINATION MARGARITAVILLE
“Destination Margaritaville” was the launch campaign for the redesigned Margaritaville website. To enhance the user experience, I revamped the navigation of the new site with a more friendly and creative approach, using actions words like “EXPLORE”, “STAY”, “DINE”, “SHOP”. Additionally, I created the headlines and designs for all of the display ads and social media graphics used to promote and drive traffic to the new site.
GLOBAL LIFESTYLE BRANDING
I ensured that Margaritaville‘s vibrant lifestyle and branding were consistently reflected across all marketing materials and mediums globally.
RESORTS AND HOTELS
condominiums & COMMUNITIES
retail apparel & merchandise
I playfully incorporated the headline ‘‘With You I’d Walk Anywhere’’, a lyric from Jimmy Buffett’s song Come Monday.
The background design patterns in these ads were whimsically inspired by the unique footprints left by each shoe’s sole.
LET’S CREATE CRAZY EYED DEERS TOGETHER
CRAZY EYED DEERS
TOGETHER