Landshark Lager is a refreshing American beer that perfectly captures the laid-back, beachy vibes of Jimmy Buffett’s Margaritaville. Known for its light body and crisp, bubbly character, it’s the ideal choice for hot summer days by the pool or at the beach. Each sip transports you to a sun-soaked shore, where the sound of steel drums fills the air and the scent of saltwater mingles with the breeze.
MY ROLE
As Creative Director of Social Media Content for Landshark Lager, I was responsible for building brand awareness and engaging the audience through compelling narratives, content, storytelling, and vibrant visual graphics. I played an integral role in shaping Landshark’s branding, pioneering the use of user-generated content, and fostering audience engagement and partnerships including Spikeball and online delivery platforms.
THE BEGINNING…
With just a single graphic of a bottle and a pint glass, I developed creative narratives and engaging headlines that greatly enhanced brand awareness and customer engagement.
FIND THE FIN/FINS UP
One of the narratives I created to boost user engagement was “Find the Fin,” where I hid the Landshark fin in iconic, recognizable landmarks for users to discover. The success of this campaign inspired the launch of the “Fins Up” campaign, featuring geo-targeted ads in various cities across the US.
FIN FUN WITH FRIENDS
I created the “Fin Fun with Friends” campaign to boost user engagement by offering weekly games, riddles, or puzzles for users to solve. Each week, I created a new challenge, and the following day, I revealed the solution to keep the audience engaged and coming back for more.
FIN FACTS
“Fin Facts” was an idea I had to expand our audience reach, by creating fun and engaging tidbits that offered interesting information about the brand, beer trivia, and beach lifestyle tips. These facts were designed to entertain and educate audiences while reinforcing the laid-back, tropical vibe associated with Landshark Lager. By providing enjoyable and shareable content, Fin Facts helped to create a deeper connection with fans.
FIN FAN FOTO
I noticed a wealth of amateur and professional photographers sharing stunning photos of Landshark Lager on their feeds. Inspired by this, I launched the “Fin Fan Foto” campaign to cultivate influencers and harness the power of User Generated Content (UGC). This initiative not only showcased the creativity of fans but also strengthened community and brand presence.
LEt’s BEACH
I played a key role in launching the “Let’s Beach” campaign, which aimed to encapsulate the carefree, beachside lifestyle. The campaign was designed to evoke a sense of relaxation and fun, encouraging people to adopt a “vacation mindset” even if they weren’t physically at the beach. It positioned the beer as the ideal companion for leisure and enjoyment.
SPIKEBALL
While watching an episode of Shark Tank, I discovered Spikeball and immediately recognized its potential for LandShark Lager. The vibrant colors matched the brand, and the active, beachside lifestyle perfectly aligned with their image. I played a key role in implementing and promoting the partnership through campaigns and event sponsorships to showcase the synergy between the two brands.
online delivery platforms
I played a key role in expanding LandShark’s reach through online delivery services, making it easier for customers to enjoy their favorite beachside beer from the comfort of their homes or before heading to the beach.
LET’S CREATE CRAZY EYED DEERS TOGETHER.