Haute Polish is a revolutionary one-step gel nail polish system designed for easy and quick application at home. The system includes a compact LED light for curing the polish in just 20 seconds, making it convenient to achieve salon-quality nails anywhere.

MY ROLE

As Creative Director and designer for this project, I developed all aspects of the branding including the Haute Polish logo, labels, lifestyle images, website aesthetics, social media posts, retail packaging & displays, product images, posters, illustrations, catalogs, and also helped direct the development of 3D graphics, and infomercials.

WEBSITE DESIGN

As the designer of Haute Polish’s e-commerce website, I played a pivotal role in shaping the brand’s online presence and visual identity. I created a user-friendly and aesthetically pleasing website that not only showcases the innovative features of Haute Polish, but also provides a seamless shopping experience.

Logo and label design

PROMOTIONAL POSTERS

LIFESTYLE IMAGES

retail PACKAGING

INTERACTIVE SHADE CHART

I designed this chart to showcase the various nail polish shades available from Haute Polish. Each color is perfectly matched and die-cut, allowing users to place their nail underneath to see how it looks on them. The chart folds neatly to fit perfectly into each retail box. Including this chart in the box significantly increased follow-up sales of other polish colors, as customers could easily see and choose their next favorite shade.