Haute Polish is a revolutionary one-step gel nail polish system designed for easy and quick application at home. The system includes a compact LED light for curing the polish in just 20 seconds, making it convenient to achieve salon-quality nails anywhere.

MY ROLE

As Creative Director and Lead Designer for Haute Polish, I directed a cross-functional team of designers, animators, industrial designers, photographers, and videographers to develop all aspects of the brand. This included designing the logo, labels, lifestyle imagery, website aesthetics, social media content, retail packaging and displays, product photography, posters, illustrations, catalogs, 3D graphics development, and infomercials.

WEBSITE DESIGN

I designed the Haute Polish website to be visually appealing, easy to navigate, and focused on a seamless shopping experience, while showcasing the brand’s innovative features.

Logo AND label design

PROMOTIONAL POSTERS

LIFESTYLE IMAGES

retail PACKAGING

INTERACTIVE SHADE CHART

I designed this chart to showcase the various nail polish shades available from Haute Polish. Each color is perfectly matched and die-cut, allowing users to place their nail underneath to see how it looks on them. The chart folds neatly to fit perfectly into each retail box. Including this chart in the box significantly increased follow-up sales of other polish colors, as customers could easily see and choose their next favorite shade.