The Sugar Land Skeeters, now known as the Sugar Land Space Cowboys, are a professional baseball team based in Sugar Land, Texas. Over eight seasons, they clinched two league championships before rebranding as the Space Cowboys. As the Triple-A affiliate of the Houston Astros, the Space Cowboys now benefit from the Astros’ resources, player development system, and a direct pathway for players to advance to the major leagues.
MY ROLE
As Creative Director, I oversaw Granger Smith‘s digital presence and marketing strategy, which included website design, tour and event promotions, email marketing, E-commerce store management (Yee Yee Apparel), and Fan Club management.
ALBUM AND TOUR PROMOTIONS
Promoting albums and tours involved close collaboration with Granger’s management team and record label. Marketing efforts included popup notifications, landing pages, and coordination with major streaming platforms, media partners, and SoundScan.
CINEMAGRAPHS
YEE YEE NATION – Official granger smith fan club
In my role as Manager of the Official Granger Smith Fan Club, I was responsible for fostering a strong community, sharing exclusive content, selecting lucky fans for ticket giveaways, and creating special discount codes for on-line merchandise.