Granger Smith is an American country music singer and songwriter, known for hits like “Backroad Song” which became a number-one single, “Happens Like That” which was certified Gold by RIAA, and “If the Boot Fits,” which reached the Top 10 on both the US country airplay chart and the US Hot Country Songs chart. In 2023, Granger announced his decision to leave country music touring to focus on ministry.
MY ROLE
As Creative Director and Account Manager for Granger Smith, I led the implementation of his digital marketing strategy across all channels, reaching over 12 million social media followers. My responsibilities included website design, tour and event promotions, email marketing, managing the Yee Yee Apparel e-commerce store, and overseeing his Official Fan Club.
ALBUM AND TOUR PROMOTIONS
Promoting albums and tours involved close collaboration with Granger’s management team and record label. Marketing efforts included popup notifications, landing pages, and coordination with major streaming platforms, media partners, and SoundScan.
CINEMAGRAPHS
YEE YEE NATION – Official granger smith fan club
In my role as Manager of the Official Granger Smith Fan Club, I was responsible for fostering a strong community, sharing exclusive content, selecting lucky fans for ticket giveaways, and creating special discount codes for on-line merchandise.
LET’S CREATE CRAZY EYED DEERS TOGETHER
CRAZY EYED DEERS
TOGETHER