The Energy Corridor in Houston, Texas, is a vibrant business district home to major energy giants like BP, Shell, ConocoPhillips, and Citgo. Renowned for its role in driving innovation and industry within the energy sector, the Energy Corridor boasts over 26 million square feet of office space and supports a workforce of more than 105,000. This district is a crucial component of Houston’s economy and a significant player on the global energy stage.

MY ROLE

I played a pivotal role in The Energy Corridor’s rebranding and website redesign, overseeing a range of digital initiatives. My responsibilities included creating engaging graphics and illustrations, maintaining and managing the website, and leading digital marketing campaigns. By combining creative design with effective digital strategy, I significantly enhanced The Energy Corridor’s online presence, driving brand awareness and user engagement.

WEBSITE REDESIGN

I developed the information architecture, design and functionality of The Energy Corridor‘s new website to incorporate branding guidelines, while ensuring a modern and engaging user experience. The website features a user-friendly front-end design that allows visitors to effortlessly explore and discover local restaurants (sortable by food type), hotels, parks, events, communities, and venues. It includes an interactive map highlighting proximity to major freeways and airports, along with sections for news, events, and newsletter feeds. Additionally, email newsletter signup integration and a District Board of Director’s public information section makes the website a valuable resource for businesses, residents, and visitors alike.