Yee Yee Apparel is a lifestyle clothing brand known for its patriotic, outdoorsy, and often humorous designs. The brand’s name comes from the catchphrase “YEE YEE,” popularized by Earl Dibbles Jr., a character created by country music artist Granger Smith.
MY ROLE
As Creative Director and account manager for Yee Yee Apparel, I helped transform and grow Granger Smith’s online merchandise store into a hugely successful lifestyle brand. My contributions included developing the website, creating engaging graphics, and implementing digital marketing strategies that drove nearly 900% sales growth in five years.
E-COMMERCE DESIGN & MANAGEMENT
I was responsible for the full lifecycle management of Yee Yee Apparel‘s online store on the Shopify platform. This encompassed e-commerce strategy development, traffic acquisition, A/B testing, campaign creation and optimization, conversion rate optimization, inventory control, creation of product variations and bundles, copywriting, and the execution of seasonal sales and promotions.
marketing ANALYTICS and metrics
DIGITAL MARKETING CAMPAIGNS & GRAPHICS
retargeting & abandoned cart campaigns
EARL DIBBLES, JR.
As the comedic alter ego of country music singer Granger Smith, Earl Dibbles Jr. played a crucial role in promoting Yee Yee Apparel. His humorous “Country Boy” persona and catchphrase “Yee Yee” become synonymous with the brand, attracting a dedicated following. Earl Dibbles Jr. often featured Yee Yee Apparel in his online skits and social media content, promoting the brand to his large audience and solidifying its association with country humor and Southern culture.
EMAIL BLASTS
LET’S CREATE CRAZY EYED DEERS TOGETHER
CRAZY EYED DEERS
TOGETHER