The Sugar Land Skeeters, now known as the Sugar Land Space Cowboys, are a professional baseball team based in Sugar Land, Texas. Over eight seasons, they clinched two league championships before rebranding as the Space Cowboys. As the Triple-A affiliate of the Houston Astros, the Space Cowboys now benefit from the Astros’ resources, player development system, and a direct pathway for players to advance to the major leagues.
MY ROLE
As Creative Director of Digital Content & Marketing for the Sugar Land Skeeters, I played a pivotal role in shaping the online branding and overall look and feel. I designed the website, web banners, email blasts, event promotions, social media graphics, and campaign narratives. My efforts were instrumental in promoting the Skeeters’ fantastic “Family Fun for Less” experience.
WEBSITE
I led the UI and UX design for the entire website, creating an engaging and user-friendly experience. The layout highlighted the tagline, “Great Baseball and Family Fun,” while showcasing upcoming games and schedules. Trackable ticketing links were strategically placed throughout the site to ensue a seamless transition from browsing to ticket purchase.
DIGITAL MARKETING NARRATIVES AND SUPPORTING GRAPHICS
LET’S CREATE CRAZY EYED DEERS TOGETHER.