Margaritaville is a multi-billion-dollar global lifestyle brand. It encompasses stores, hotels, bars, restaurants, frozen foods, water parks, luxury resorts, tequila, footwear, casinos, retirement villages, and more—all inspired by Jimmy Buffett’s catchy 1977 hit song. Essentially, the song “Margaritaville” reflects a laid-back lifestyle in a tropical climate, where all troubles disappear and responsibilities fade away.
MY ROLE
I played a pivotal role in the creative development of Margaritaville’s rebranding efforts, including the launch of their new website, designing and implementing cross-platform digital and print campaigns, and delivering creative lifestyle-branded graphics worldwide.
DESTINATION MARGARITAVILLE
“Destination Margaritaville” was the launch campaign for the redesigned Margaritaville website. To enhance the user experience, I revamped the navigation of the new site with a more friendly and creative approach, using actions words like “EXPLORE”, “STAY”, “DINE”, “SHOP”. Additionally, I created the headlines and designs for all of the display ads and social media graphics used to promote and drive traffic to the new site.
GLOBAL LIFESTYLE BRANDING
I designed and developed Margaritaville‘s global graphics and layouts, to ensure their vibrant lifestyle and branding was consistently reflected across all marketing materials and mediums worldwide.
RESORTS AND HOTELS
COMMUNITIES
retail apparel & merchandise
I playfully incorporated the headline ‘‘With You I’d Walk Anywhere’’, a lyric from Jimmy Buffett’s song Come Monday.
The background design patterns in these ads were whimsically inspired by the unique footprints left by each shoe’s sole
LET’S CREATE CRAZY EYED DEERS TOGETHER.